Senior Entrepreneurs: Here’s How to Market Your Business With Impact
Entrepreneurship is ideal for seniors who want to gain more financial freedom while also maintaining the flexibility to enjoy life. You can do something you’re passionate about, choose your schedule and workload, and earn extra income along the way.
Starting a business requires a lot of work, but it’s only the beginning of your entrepreneurial journey. Once you’ve launched your company, you will need to put together an effective marketing strategy that builds awareness. SantPix shares some practical tips for getting started!
See What You Can DIY
There are perks to working with an agency that handles all your marketing tasks, but the costs can quickly add up. Consider learning as much as you can and develop a basic marketing plan yourself.
For example, conduct market research and record the data you discover about how the products or services you offer are currently performing in the market. Also, figure out your target markets and niche and learn how to describe them.
You will also want to identify what will differentiate your company from others, even if it means adjusting your business idea until you have a unique selling proposition (USP). And you will want to learn the basics of creating an impactful marketing strategy that includes marketing materials, social media engagement, email marketing, etc.
Create a Consistent Brand
Brand awareness is critical for any business. And while it involves many factors (e.g., reputation, marketing strategies, product quality), the first step in building awareness is to create your branding.
Design a logo that sets your company apart and reflects what you’re offering the market. Then, identify the colors, typography, and tone of voice you will use in your marketing efforts. You will want to utilize various channels and materials to get the words out about your business, but make sure your branding remains consistent throughout.
Develop an Engaging Website
Online shopping rates are rising each day, and more consumers are using the web to find local businesses. That’s why you must have a mobile- and user-friendly website that provides your audience with a smooth and enjoyable experience. This means your site should have an eye-catching design and visual elements, make it easy for customers to find what they are looking for, and ensure smooth online shopping and payments.
You might also want to use content marketing, such as blogs and videos to drive more traffic to your site and increase conversions. If you have no experience with web design, consider hiring a professional agency like SantPix to build you a top-notch site.
Stay Active on Social Media
Social media is, in many ways, the most lucrative and important platform to use as a small business for promoting your business and capturing sales. Fortunately, social media marketing happens to be among the most affordable strategies for marketing a business. According to the Pew Research center, about 40% of adults 65 and older engage on social media, meaning your age shouldn’t hinder you from succeeding at social media marketing.
One key advantage of using social media is that you can market your products or services to a global audience and significantly grow your client base and increase your sales. But you must make sure you know the social media audience you are targeting to build long-term relationships.
Gather Email Addresses
While social media is the most prominent digital marketing platform, email marketing is still a critical tool to use for small businesses today. It allows you to connect with potential customers who may not use social media or prefer using email, and it’s an excellent way to keep your brand top of mind.
Try to collect as many email addresses as possible through your website, social media accounts, and other platforms. Then, you can send newsletters, discount offers, and announcements to your target audience.
Manage Finances with Bookkeeping Software
Any business owner will tell you that keeping track of finances is vital to the success of the enterprise. In the past, this meant maintaining a complex system of ledgers and journals. Today, however, there is a better way. Bookkeeping software can save you time and money by streamlining the financial management process. The best accounting and bookkeeping software programs offer features like invoicing, bookkeeping, and financial reporting. They can also help you track inventory levels, customer payments, and employee expenses.
Build Your Network
Elephant Journal points out that much of your success will depend on the size of your network. Your network is where you will find potential clients, business partners, suppliers, employees, and mentors. Building your network is an excellent way to capture more people’s attention and move your company toward your goals.
Take every opportunity available for networking, and always be ready to describe your business and make new friends. Maybe this means attending networking events in your area or related to your industry, talking to people when you go into town, or engaging on LinkedIn and other social networking sites. The point is to always prepare for meaningful interactions so that you can grow awareness for your business and make connections that can benefit you in the long term.
One of the most challenging parts of starting a business is getting people to trust your products or services. Most of us tend to lean toward things we have tried and know that we like, and when we need something new we rely on the reviews and opinions of people who have tried specific products or services.
If you haven’t garnered social proof, you will need to build trust in other ways. One way is to give out free samples of the products you are selling or offer free services to first-time customers. You will want to limit how many free samples you offer so that it doesn’t hurt your business economically. But this is an excellent method of gaining credibility for your company.
Starting a business in your golden years can provide freedom and flexibility as you boost your income. But to give yourself the best chance for success, make sure you approach the process with a strategy. Start with the tips above and keep finding other methods to prepare and launch a company that brings you fulfillment and money for many years to come!
SantPix specializes in delivering creative content via web development and graphic design to make your brand stand out head and shoulders above your competition. Connect with us today to find how we can help you get to the next level in your branding efforts! firstname.lastname@example.org